A Product Manager.
CV
Professional Summary
I am a Product Manager who thrives at the intersection of user experience, data, and business impact. With a deep curiosity for technology and a drive to understand how things work, I enjoy turning complex problems into simple, intuitive solutions that create real value for users and companies.
At trivago, I co-lead a cross-functional squad focused on enhancing the logged-in member experience for millions of travelers. My work spans product discovery, experimentation, and data-driven decision-making, with a strong emphasis on understanding user behavior and aligning teams around clear priorities. This experience has strengthened my ability to collaborate, influence, and deliver impact in fast-paced environments.
Before transitioning into product management, I worked in construction engineering and architecture, which shaped my systems thinking, analytical mindset, and ability to manage complexity — skills that continue to guide how I approach product challenges today. Alongside my corporate experience, I have also built and scaled a profitable e-commerce business, gaining hands-on experience in market research, user insights, A/B testing, branding, and product-led growth.
I may not come from a traditional technical background, but I bring a strong learning mindset, curiosity for emerging technologies, and a genuine passion for building digital products that make everyday experiences easier and more meaningful. I’m always excited to collaborate on products that push boundaries, solve real problems, and leave a lasting impact.
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I’m always open to connecting, discussing ideas, and collaborating on exciting projects — feel free to reach out.
Skills
Product Development Data-driven Decision Making Market Research Competitive Analysis Problem Solving Critical and Analytical Thinking A/B Testing Entrepreneurial Mindset Creative Initiatives
Key
Work Experience
04.2025-Present
Düsseldorf, Germany
Product Manager
trivago N.V.
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​Co-led a cross-functional squad to improve the member experience across web and app platforms.
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Developed the product strategy for member engagement, defining priorities and aligning stakeholders on key initiatives in collaboration with a senior product manager.
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Drove end-to-end product discovery and delivery, leveraging data insights, AB tests, user behavior patterns and qualitative feedback to inform decisions.
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Launched my first AB test on the trivago website within two months, increasing share interactions on hotel pages by 40% relative.
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Increased the login rate by 9.3% relative by introducing a contextual login prompt triggered by high-intent user actions.
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Reduced the drop-off rate in the share flow by 4.7% through a UX redesign that clarified what information users were sharing.
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Increased share penetration by 221.3% relative, contributing to an uplift in bookings generated through shared links.
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Consolidated and documented the squad’s full product scope, improving clarity, onboarding, and cross-team alignment.
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Revamped the logged-in Member Area for iOS and Android apps to create a more consistent and value-driven member experience.
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Unified all share and favorite icons across trivago’s website to ensure UI consistency and improve visual recognition.
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Helped drive a 27.3% relative lift in web branded member revenue by improving the login experience and showcasing unique member benefits in collaboration with the Senior PM and other squads.
05.2023-04.2024
Worldwide/Online
Founder and Product Manager
Etsy Store | E-Commerce Brand
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​Utilized third-party printing and fulfillment services to produce and ship customized and personalized products directly to customers​
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Market Research and Competitive Analysis: Conducted comprehensive market research to identify market trends and gaps.
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Product Market Fit: Led the chosen sub-niche in Pop Culture and Political Memes.
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Hands-on Design: Designed all the shop branding such as Logo, and other graphics and over 100 apparel graphics in three months.
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SEO Optimization: Managed SEO and optimized product descriptions to enhance product visibility and drive sales.
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A/B Testing: Conducted A/B testing with product pictures, descriptions, and paid ads.
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Operations: Managed all books, ensuring accurate financial tracking, and monitored product performance.
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Customer Experience: Handled customer service and support, ensuring the satisfaction of customers, with 97% satisfaction rate.
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Driving Sales: Achieved 500+ sales in over 300 cities around the world, maintaining a customer-centric approach.
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Revenue Generation: Generated over $20K in revenue within six months, leading the chosen niche.
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Hiring and Managing a Team: Collaborated with a designer for three months to produce in-demand designs.
07.2023-06.2024
Project Manager
Stuttgart, Germany
Deutsche Bahn InfraGO AG
​Worked on a team specializing in managing infrastructure projects, with a particular focus on bridges and tunnels.
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Managed 5 complex infrastructure projects with a total budget of over 10 million EUR.
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Strategically planned and allocated resources, while considering environmental impacts.
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Monitored and documented projects from planning to execution, ensuring timelines, budgets, and quality standards.
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Prepared and coordinated specifications and tender documents according to HOAI and VOB.
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Followed legal and regulatory compliances.
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Liaised and managed stakeholders, including individuals, companies, and authorities (Government), ensuring a successful project execution.
04.2023-06.2023
Stuttgart, Germany
Architect
Werner Sobek Design
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Created plans using CAD and Autodesk Revit, and developed design proposals.
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Developed Construction Documentation for a hotel Project in Hamburg with over 200 rooms and 60 different planning variants in LPH5.
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Contributed to Design Development for Porsche HPC Charging Lounge in Würzburg and Ingolstadt in LPH3.
Education
07.2024-10.2024
Product Management Professional Course
CareerFoundry
​CareerFoundry's Product Management course, a fully online and project-based program designed to provide hands-on experience and the essential skills needed. Focusing on practical, real-world applications of product management methodologies, with a curriculum that includes product lifecycle management through B2B and B2C Projects.
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Conducted in-depth product analysis and user/market research to identify opportunities and needs.
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Developed a product concept aligned with user needs, market demand, and core product principles.
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Managed stakeholders, ensuring clear communication and alignment throughout the project.
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Prepared a detailed Product Requirements Document (PRD) to guide product development.
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Planned the product launch, as well as strategized post-launch activities to ensure ongoing success.
09.2020-09.2021
MEng in Structural Engineering
University of Sheffield
Dissertation: "Optimizing Sustainability in Façade Design for Skyscrapers in Gulf Cooperation Council Countries"
09.2017-09.2020
Dual Degree: BSc in Civil Engineering & BA in Architecture
University of Sheffield
​​Awards
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International Undergraduate Scholarship
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​The University of Sheffield Progression Scholarship
09.2018-09.2020
Sheffield Engineering Leadership Academy (SELA)
Sheffield, United Kingdom
A two-year leadership development program which addresses the skills gap between the technical learning and the career life whilst developing high potential students to
become engineering leaders. - Fewer than 3% of eligible students are selected to join.
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Attended an intensive Bootcamp including practical activities, which was supported by industrial mentors.
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Worked on a group project across each year which involves delivering real solutions to real-life issue.
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Represented SELA in several events and conferences such as CASE Europe volunteering Conference in Birmingham 2019.
Interests
I am very passionate about creativity, learning, and exploration. I love diving into non-fiction books, especially on business, psychology, personal growth, and biography. My interest in art and design extends beyond aesthetics. I am drawn to how design shapes experiences, whether in architecture, products, spaces, or branding. I enjoy hands-on DIY projects, finding joy in creating and experimenting. Moreover, travel and adventure fuel my curiosity, exposing me to new cultures, ideas, and perspectives. I also have a deep interest in social media, AI, and technology, always exploring how they transform the way we connect, work, and innovate. Through my work and personal projects, I blend these interests to create meaningful, impactful solutions.
